A brand built to scale

We developed a visual system that’s functional, scalable, and unmistakable. We used product repetition as a symbol of intercompany trade and created a color palette that pairs Mercado Libre’s iconic yellow with gray accents, conveying trust and professionalism. For brand voice, we set a tone that’s direct and approachable, establishing Mercado Libre Negocios as a strategic partner for SMEs, professionals, companies, and government entities. We crafted a presence that’s recognizable within the parent brand system, but with its own attributes that set it apart from the B2C platform. Because while they share the same roots, this new unit speaks a different language: the language of business.