Abitare
Designed to stay
Client
Abitare
Year
2025
Country
Argentina
Sector
Home, design & appliances
The art of designing permanence
Abitare was conceived from a desire to inhabit design. Aiming to enhance the everyday.
Committed to transforming each corner of your home into a stylish and sophisticated space.
A brand created to take design and functionality to a new level, through a carefully curated portfolio of homeware, tableware and appliances.
Home is where design lives!
We start by conceptualizing. We visualize the homes as living stages, in constant motion — true extensions of the personality of those who live in it. With that vision, we defined a distinctive territory for the brand, where design and comfort come together to create vibrant living spaces.
Store Concept
Visual Identity
Website
Identidad con propósito y (mucha) presencia
We developed the naming, claim, positioning, voice, tone, and full visual system. Every decision was aimed to project a contemporary and approachable identity — one capable of coexisting with other premium brands within the same ecosystem, without losing its own character. The visual universe reinforces that essence: assertive typography, technical illustrations that provide clear product information — helping customers make smart purchase decisions — and a color palette that conveys serenity and sophistication.
Designed to stay
Between the physical and digital worlds
We designed the store concept as an immersive, multisensory experience — where every detail - from materials and scents,to music, guidance, and activations- invite you to stay, to enjoy, to interact with the space, and to share unique moments.
In the digital environment, we worked on its presence across marketplaces and social media, ensuring a consistent, clear, and emotionally engaging experience at every touchpoint.
The result?
A modern, aspirational, and relatable brand that blends strategy and creativity to inspire new ways of living surrounded by design — and inhabiting the home.
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