From our experience, we know that growing without losing coherence is one of the greatest challenges for brands. In this article, Rosalía Guardatti, Co-Founder & CEO, reflects on how the Design First approach allows us to transform the chaos of fragmented production into a visual and narrative architecture capable of scaling without losing meaning. In an environment where speed threatens identity, we reaffirm a conviction: design is not decoration — it is a system, and when it sits at the center, the brand grows stronger and more coherent.

Read the full article HERE.