In an environment saturated with stimuli and constant transformation, VEO Branding Company proposes a clear approach: brands must evolve without losing their DNA. In this article for Dossier Net, Rosalía Guardatti and María Lucía Litardo, the agency’s co-founders, share how their model —which brings strategy and design together— helps companies maintain coherence, purpose, and differentiation amid digital noise. With cases like MicroSalt and Springwall, VEO demonstrates that branding is not just visual identity, but a living tool for adaptation and growth, capable of turning purpose into real impact.

Read the full article HERE.