AI multiplies versions, organizes information, and accelerates processes that once took weeks. It also scales the inconsistencies of any brand producing content without a robust strategy behind it. In her column for El Cronista, Rosalía Guardatti, Co-founder and CEO of VEO, explores why the key differentiator in the years ahead will be judgment: knowing which visual, verbal, and conceptual decisions build long-term value.

Technology amplifies. Judgment decides what.

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