Train, experiment, lead

Strategy
5 minutes

Train, experiment, lead

The path of agencies in the face of AI.

In this article for Total Medios, María Lucía Litardo, Co-Founder & CCO, shares how we’ve embraced artificial intelligence as a strategic ally rather than a threat. At VEO, we approach AI through training, experimentation, and leadership, understanding that it enhances our creativity and challenges us to think differently. We believe the future isn’t something you wait for — it’s something you design. And in that design, technology is a tool that amplifies human talent.

Read the full article HERE.