In this column, Rosalía Guardatti, Co-Founder & CEO, invites us to rethink traditional marketing and branding models through the lens of new digital behaviors. At VEO, we interpret the 4S behaviors —streaming, scrolling, searching, and shopping— as signals that help us design more flexible and living strategies. In this new landscape, brands need identity, coherence, and purpose to resonate in a world where everything is constantly shifting. Because when consumers move, brands must know how to move with them.

Read the full article HERE.