Vermuche

A young vermouth that wins you over from the very first sip

Client
Dálmata

Year
2025

Country
Argentina

Sector
Beverages

Dálmata —a brand born to break the rules of fixed recipes and perfect formulas— came back to us with a new challenge: to create a vermouth brand that had nothing to do with gin. No visual or communication links, but with the same spirit: experiment, take action, shake things up.

The goal was clear: to design a fresh, new identity. One that feels young and approachable. A brand that doesn't want to share space with the big names of traditional vermouth, but instead opens new paths, creates its own consumption rituals, and reaches unexpected places.

Packaging

Visual Identity

From the classic bar to the sidewalk: new rituals for a new brand

The key was to shift the spirit of experimentation —once tied to the recipe and mixology— into how the product is consumed. With Vermuche, the ritual isn’t saved for after dinner or the bar: it might kick off during pre-drinks, move to the park, and wrap up in a friend’s kitchen. That’s Vermuche: a name that fuses product and closeness, ending with a “che” that feels local, familiar, and inviting.

Where it all begins

This was the claim that captured the whole idea: a vermouth that doesn’t try too hard, but knows it’s the heart of the moments where new stories are born —the kind you’ll want to relive and tell again.

An identity with no strings attached: type, color, voice.

We designed a brand with personality and punch —without losing freshness or flexibility. The logo is bold, with unique details that make it unmistakable. The visual system plays with the interaction between VERMÚ and CHE, turning every piece into a direct invitation:
“Che, how about a drink?”

The bold orange leads the way —an unexplored color in the category that instantly positions Vermuche as a vermouth like no other.

We developed everything from naming to packaging. We created the visual identity, social media assets, and a brandbook that connects every element. Each touchpoint speaks youth, spontaneity, and fun. Nothing about Vermuche feels forced —it’s all about what happens when people come together.

VERMUCHE is what happens when there’s no plan —but plenty of good vibes.

And from VEO, we made sure it looks the part, makes sense, and begs to be shared.