Arrebeef
We Feed the World Sustainably
Client
Arrebeef
Year
2023
Country
Argentina
Sector
Food
Arrebeef is an Argentine company that has been producing and commercializing beef for over 100 years.
They are leaders in a market deeply rooted in tradition, but with a forward-thinking business vision that has led them to transform themselves into a sustainable company.
In this context, they chose us to create a new positioning and refresh their brand identity.
Rebranding
Positioning
Visual Identity
Verbal Identity
Brand Challenge
The challenge was to create a new identity that honors its traditional roots while looking toward the future, integrating sustainability as a key pillar of the brand. We aimed to shift industry norms, positioning Arrebeef as a leader in promoting more conscientious production methods. Our goal was to establish the brand as a benchmark for this new model.
What We Did
We crafted an identity that strengthens Arrebeef’s new positioning, drawing inspiration from the circularity and reciprocity of the three pillars of sustainability: environmental, social, and economic commitment. This circular form is reflected in everything, from the isologo to the graphic elements, creating a consistent visual system.
We developed a color strategy that retains the original green and blue tones of the brand, linking Arrebeef's past with its new present.
The new claim, "We Feed the World Sustainably," embodies this vision of evolution, where innovation and experience generate synergies to meet the needs of today's consumer and of the planet.
