In this LatinSpots article, Rosalía Guardatti, CEO of VEO Branding Company, and María Lucía Litardo, CCO, share four perspectives that will shape the brand agenda toward 2026: AI as operational infrastructure, branding as a strategic system, the consumer who broke the linear funnel, and Argentina as a global provider of high-value creative services.

The common thread across all four: technology accelerates, but human judgment still makes the difference.

Read the full article HERE.