In this LatinSpots coverage of El Ojo de Iberoamérica, Carolina Bompadre, Chief of Staff at VEO Branding Company, took part in the panel “From brief to beta: the new creative leadership,” alongside Majo Ezquerra (Havas Argentina) and Andy Clar (SUPER), moderated by Ximena Díaz Alarcón (Youniversal).

The panel quickly drew a clear line: AI handles repetitive work, data management, and standardized tasks. Insights, judgment, and creativity remain human territory.

The follow-up interview expanded the conversation toward the future of work, intergenerational collaboration, and organizational structures.

Read the full article HERE.