In this article for Dossier Net, Rosalía Guardatti, CEO of VEO Branding Company, and Lucía Litardo, CCO of VEO Branding Company, share how they designed the visual identity for the first edition of TEDx Plaza Francia Woman. Under the concept “The (R)evolution of Ideas,” VEO translated strength, female leadership, and transformation into a metallic flower that says everything without stating anything obvious.

A system designed not only for the stage at Centro Cultural Recoleta, but also for its digital circulation afterward. “That’s why we created an identity designed for camera, LED screens, and online consumption. Each piece was conceived as part of an adaptable and scalable system,” Rosalía explained.

Read the full article HERE.