The three worlds of a brand and the four rules to avoid a “broken multiverse”
Branding
1 minute
1 minute
One brand, three worlds
How to avoid a “broken multiverse”
In this article for Total Medios, Rosalía Guardatti, CEO of VEO Branding Company, and María Lucía Litardo, CCO of VEO Branding Company, reflect on the risk of fragmenting brand identity in an ecosystem where physical, digital, and immersive worlds coexist.
From this tension, they share four key rules to maintain coherence without losing adaptability—and to prevent the brand from becoming contradictory versions of itself.
Read the full article HERE.
