Creactive Hub
An identity that drives the future

Client
Creactive Hub

Year
2024

Country
Argentina

Sector
Marketing and Communication

For a brand like CREACTIVE HUB to expand into new markets and build on its presence on a global scale, it needs a strong identity that thoroughly reflects its essence, fuels its growth and conveys its value proposition in every detail.

Positioning

Visual Identity

Verbal Identity

Shooting

Video

Social Media

Speak up and be heard

We started by redefining CREACTIVE HUB’s positioning, ensuring it captured its purpose, vision, and the core values that set it apart in the industry: creative energy, the talent of its team, and the integration of innovative technologies into every workflow. We then developed its brand personality and verbal identity, crafting a voice and tone that not only delivered clear and strategic messages but also stood out in a highly competitive market. Finally, we created a visual identity that is both impactful and dynamic, perfectly aligned with CREACTIVE HUB’s active and creative essence, achieving authentic and memorable communication that amplifies its value proposition.

Superpowered by humans. By you. By us.

Under this concept, we built a powerful brand identity that represents the combination of talent, creativity, and technology, ensuring the versatility needed to adapt to its diverse service ecosystem.
We emphasized the connection between Creative and Active, reflecting the dynamic and ever-evolving nature of the technological and digital universe, where staying in motion and innovating is key to standing out in the industry.
We developed a library of visual resources where the real stars are the talents behind CREACTIVE HUB, with a photo production that captures their essence and authenticity.
We also drew inspiration from a universal gesture: the signature, a unique mark that reflects the personality and energy of each talent. We then translated it to digital language with movement, volume, and texture, turning it into a visual asset that runs through the brand’s entire DNA.

A BRAND WITH NO BOUNDARIES

Today, CREACTIVE HUB boasts an identity that not only represents what it is, but also what it aspires to become: a brand with personality, ready to scale and challenge the future, with no boundaries.

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