![CDE_DÁLMATA10](https://veobrandingcompany.com/wp-content/uploads/2024/03/CDE_DALMATA10-1.png)
Dálmata
Push your limits
Client
Dálmata Gin
Year
2024
Country
Argentina
Sector
Alcoholic beverages
Gin is a growing trend in Argentina, and in this context, Dálmata chose us to restyle its identity and create a clear positioning to make an impact on the current market.
Restyling
Positioning
Visual identity
Verbal identity
Packaging
Content Strategy
Brand challenge
How to make a gin brand stand out among four hundred? That was the great challenge we faced: to build an authentic positioning and an original visual identity, beyond trends, to earn a place in an overcrowded market.
![CDE_DÁLMATA](https://veobrandingcompany.com/wp-content/uploads/2024/03/CDE_DALMATA_COLOR.png)
![](https://veobrandingcompany.com/wp-content/uploads/2024/03/CDE_DALMATA3.png)
![](https://veobrandingcompany.com/wp-content/uploads/2024/03/CDE_DALMATA3-1.png)
![](https://veobrandingcompany.com/wp-content/uploads/2024/03/CDE_DALMATA4.png)
![](https://veobrandingcompany.com/wp-content/uploads/2024/03/CDE_DALMATA9.png)
What we did
In a world of recipes and tutorials, we built Dálmata's positioning in the territory of experimentation. We were invited to push boundaries and let curiosity take over. We turned Dálmata into a blank canvas ready to express and create personal universes. We devised a real brand for real people without forcing a pose: the pose that counts is that of each individual.
We designed a visual identity within an urban context, far from the natural or solemn approaches of the competition. Dálmata speaks to the consumer in a simple and direct way, and we also brought that to the visual level.
We discovered the existence of a "chromatic gap" in the market and developed a color strategy to seize yellow. We turned it into a brand color and used it for details together with a full black and white palette.
Photography, typography and visual resources complement each other to bring a strong dose of dynamism, authenticity and spontaneity to the whole system. Whether we are talking about people, consumer situations, gin or ingredients, the Dálmata spirit always comes across as genuine.
![ESTE VA](https://veobrandingcompany.com/wp-content/uploads/2024/03/ESTE-VA.gif)
![](https://veobrandingcompany.com/wp-content/uploads/2024/03/CDE_DALMATA14.png)
![CDE_DÁLMATA_BOTELLA2](https://veobrandingcompany.com/wp-content/uploads/2024/03/CDE_DALMATA_BOTELLA2.png)
![](https://veobrandingcompany.com/wp-content/uploads/2024/03/CDE_DALMATA1.png)
![](https://veobrandingcompany.com/wp-content/uploads/2024/03/CDE_DALMATA-1.png)
![](https://veobrandingcompany.com/wp-content/uploads/2024/03/CDE_DALMATA_1.png)
![GIF CARROUSEL](https://veobrandingcompany.com/wp-content/uploads/2024/03/GIF-CARROUSEL.gif)
![](https://veobrandingcompany.com/wp-content/uploads/2024/03/CDE_DALMATA12.png)
![VIDEO FINAL_1](https://veobrandingcompany.com/wp-content/uploads/2024/03/VIDEO-FINAL_1-1.gif)
![](https://veobrandingcompany.com/wp-content/uploads/2024/03/CDE_DALMATA_BRANDBOOK.png)