In this article for Revista Mercado, Rosalía Guardatti, CEO of VEO Branding Company, and María Lucía Litardo, CCO of VEO Branding Company, map out the four key axes set to shape the brand agenda this year: AI as operational infrastructure—not an experiment—branding as a system of coherence, the consumer who no longer follows linear journeys, and Argentina as a global player in high-value creative services.

Read the full article HERE.