Mercado Ads
Real People. Real Impact.
Client
Mercado Ads
Year
2023
Country
Latam
Sector
E-commerce
Mercado Ads is the #1 Retail Media in Latin America and the Ad Tech platform of Mercado Libre, offering advertising solutions to boost and increase sales for brands, agencies, and sellers.
In a context where Mercado Libre was rethinking its entire brand architecture with respect to its business units, they chose us to develop the rebranding and various brand applications.
Rebranding
Visual identity
Brand Challenge
The challenge was to create a new identity that accompanies the leadership of the most important Retail Media in Latin America, and at the same time, visually relate to its mother brand, Mercado Libre.
What we did
We propose the rebranding of Mercado Ads aligned with the new brand structure of Mercado Libre. We designed a chromatic strategy based on yellow, the color that best represents the mother brand.
Supported by the new positioning, we made visual decisions that shaped the new visual identity. To achieve this, we used photographs of real people in real contexts to represent cultural diversity, encourage inclusion, get closer to our target audience, and empathize with users, telling a more meaningful story in each piece.
