Wonder Brands
The ideal partner for your business
Client
Wonder Brands
Year
2022
Country
Latam
Sector
E-commerce / Fintech
Wonder Brands is a company dedicated to empowering and consolidating e-commerce businesses with the goal of creating the new generation of digital brands in Latin America.
In the midst of the e-commerce boom, they chose us to undertake their rebranding and strengthen the positioning of a continuously growing business model.
Rebranding
Visual identity
Website
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Brand challenge
The challenge was to create a modern, simple, and captivating identity that stands out in the exponential e-commerce market while also supporting Wonder Brands' growth in the years to come without losing relevance.
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What we did
We built an identifiable and robust brand in the digital ecosystem, using striking visuals and a straightforward message to capture the attention of digital natives.
We redesigned the visual identity based on the concept of "Wonder" and reflected it with a shining symbol, a sparkle, incorporated into various brand assets. We crafted a typographic logo with a dynamic and unique stroke to represent the dazzling component we envisioned for the brands of the future.
Furthermore, we developed a comprehensive and solid visual system that includes an array of energetic and technological colors, morphological backgrounds, animations, photographs, and typographic compositions. Our focus was on designing user-friendly and inspiring experiences, providing delightful solutions through UI/UX elements. The process also led to the creation of custom icons and a variety of illustrations that identify the different services offered by Wonder Brands.
We transformed Wonder Brands' uniqueness into a competitive advantage in record time, offering a one-of-a-kind and irresistible proposition to businesses.
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